Color can become the brand identity and can be the number one reason for recognition. Color can do a lot for your business and brand, in fact there is no other better way to convey a message than by using a meaningful color.
Importance of Color in Branding:
Color plays a vital role in establishing a brand. Choosing the right color for your business can be difficult. As far as the branding is concerned, color makes the identity of a brand. Color actually stimulates the inner senses of your customer, so you can grab the attention of a large number of customers by using a right brand color.
Color Improves Brand Perception:
An audience has a tendency get the sense of attachment to a particular brand based on visual perception alone. This is why selecting an attractive color or color scheme for a particular brand can contribute to successful responses from your audience. Colors have the ability to make your brand look appealing and vibrant.
Color Catches Attention:
Colors have more power in demanding attention than text and any other means. A recent study revealed that a colored image holds attention for more than two seconds, while a black and white image holds attention for less than two-thirds of a second. You need to use colors to stay in the minds of your potential clients. Successful companies actually take the opportunity to capitalize the value of color.
Color Shows or Hides Information:
Color has the ability to emphasize or conceal branding information. If you want to hide any information from customer’s attention, you can use gloomy prints and tiny fonts. Similarly, you can improve your conversion rate by highlighting particular information with an attractive color.
Color Helps You Reach to the Right Audience:
According the researchers, different colors appeal to different demographics. The color scheme that attracts women is not the same scheme that grabs the attention of men. Similarly, kids and adults react to different color schemes. Marketers should have a comprehensive understanding of using color for different demographics and this will help them to reach to the right audience.